2018 Small Business Festival - Instagram Biz Essentials: I
PROUDLY SUPPORTING SMALL BUSINESS FESTIVAL VICTORIA 2018
Friday 24 August, 2018
9:30am - 12:30pm
Ground Floor, Studio 2
87 Gladstone St
South Melbourne 3205
Instagram is a powerful marketing tool for small businesses, enabling business owners to grow their audiences and their revenues from their mobile phones. This workshop will help you use Instagram with strategic intent aligned with your brand, and do so efficiently. Full of insights and hacks to grow your voice, audience and your bottom line.
Part 1: State Of Play
Current usage and demographics - who's hanging on the gram.
Part 2: Your Instagram Profile
Making sure your profile helps you put your best game forward, personal vs professional profile, standard accounts vs business accounts.
Part 3: The anatomy of a follow-worthy, converting feed
We dissect what makes a people hit the 'follow' button, and how followers convert to customers.
Part 4: Content ideas
We conquer the 'what am I going to post today?' gremlin.
Part 5: How to take better photos on your phone
A few tips and apps to help you quickly and easily up the quality of photos you post - learn to polish your pics in under 30 seconds.
Note: You're are invited to bring along products you sell or props you have to practice taking photos (if time permits).
- Please bring along a notepad and pen.
- You're are invited to bring along products you sell or props you have to practice taking photos (if time permits).
- Pack your phone charger (just in case).
- Make sure you have space to download a few apps and take photos.
- Bring your reusable coffee cup and grab a warm beverage next door at Jimmy The Saint.
All day paid parking is available nearby.
Tram 109, stop 126 Montague St is close by.
Tram 96, stop 126 City Road is close by.
Tickets are transferable to another person, but not refundable.